How Avengers gave a 1,000 percent box office boost to John Carter

John Carter is being helped along by the Avengers.. how so??By Matthew Jackson, Source: Blastr.com

Hey, remember John Carter? It’s the movie that lost as much money as The Avengers just made in three days. But Disney’s epic sci-fi bomb saw a dramatic jump in box office revenue last weekend, and it’s all thanks to Earth’s Mightiest Heroes.

The weekend before The Avengers was released, John Carter ranked 38th in domestic box office, thanks to the few theaters that were still screening it. After The Avengers’ opening weekend it jumped to 12th and saw a week-to-week increase in revenue of over 1,000 percent, raking in $1.5 million two months after it debuted to extremely disappointing numbers.

So what does The Avengers have to do with this? Well, the Marvel juggernaut was paired with its less successful Disney cousin for a double feature at more than 150 drive-ins (remember those?) around the United States. Demand to see The Avengers was so high that even those theaters were packed, and lots and lots of drive-in moviegoers were happy enough to sit through John Carter too if it meant they got to see Joss Whedon’s superhero epic.

Double features are a drive-in theater tradition, but usually the older film of the two isn’t given such a huge leg-up by its younger, more successful counterpart. It doesn’t change John Carter’s status as a big disappointment for Disney, but it does leave us to wonder: Of all the people who sat through John Carter in order to see The Avengers, how many of them ended up enjoying it?

ESO Network Sponsors

GEEK CHIC IS THE NEW … CHIC
COME TO THE GEEK SIDE. WE HAVE THE BEST SWAG

Support Us

A Dollar a month keeps us in orbit. Trust us it’s better that way.

Ways to Listen

Find Us Wherever Fine Podcasts are Found

Sign Up for the ESO Newsletter

WE HARDLY EVER SEND THEM OUT BUT WHEN WE DO THEY ARE AWESOME

ESO Network Archives

Archives

No matter where you go here you are

Follow the ESO Network

You didn't come this far to only come this far

Contact Us

    Remember any comment made today will be the tomorrow you worried about yesterday

    <-- see them in a pretty grid

    42 Cast
    The Best Saturdays of Our Lives
    Blurred Nerds
    But First, Let's Talk Nerdy
    Cigar Nerds
    The Con Guy
    Cosmic Pizza
    Dragon Con Report
    Drinking with Authors

    Most Recent Episodes

    Earth Station DCU
    Earth Station One
    Earth Station Trek
    Earth Station Who
    Epsilon Three
    Flopcast
    Metal Geeks
    Modern Musicology
    Monkeeing Around
    Monster Attack
    The Monster Scifi Show
    Soul Forge
    Thunder Talk
    The Watch-a-thon of Rassilon